Early December, the final evaluation of the CoR's Communication Strategy 2015-2020 was published. Carried out by an external contractor, the works consisted of an online survey (350 replies), structured interviews (25) and a cost-efficiency analysis of the tools and channels employed. Most relevant findings can be summarised as follows:
- The overall quality of CoR communication mostly meets audience needs and is effective because survey responses show that high awareness of CoR communication.
- Stakeholders' awareness of the CoR's communication campaigns has increased among key target groups of the CoR, but there is still room for improvement.
- Annual communication plans should more precisely define which messages and content should be directed towards each target groups – local and regional authorities and EU institutions.
- The potential reach of tools and channels is relatively high for the costs incurred.
The full report is available
here, a summary can be found here