Branding and Toolkit Guideline 

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Welcome to your one place to find all #CohesionAlliance files to support you in communicating EU cohesion policy.

The updated branding is built upon the previous branding used by the #CohesionAlliance since its launch in 2017. The main visual is the embodiment of roots - the parts of the tree that are fixed in the ground, providing stability and nutrients to the whole. The roots represent the members of the #CohesionAlliance and the regions of Europe which help make Europe fit for long-term challenges, "from the ground up!"

Further to this motif, we include a number of operational files that you may incorporate for your website, within a publication or on social media. ​


How to use th​​​e visuals

This is your "how to" guide for your online and social media presence. In most cases, you are provided with ready-to-use products. All you have to do is download and use. For those that require some development from you, please read the instructions carefully.

The various formats can be adapted for use online or analogue products, are fit for multiple sizes and aimed at different target audiences.​​​



Social media

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