The ground game approach has become increasingly integral to political campaigning. Citizens’ engagement in helping get out the vote can go a long way in terms of boosting voter participation, and is therefore considered a decisive factor in the success of the campaign. The ground game also represents one of the key communication pillars in the 2019 election strategy. But what does it actually mean? How do you reach online and offline volunteers and campaign ambassadors to create a community of supporters? And what motivates them? If you want to know more about the ground game in general and the mechanisms and messages set up for the campaign, join this workshop. Ground game practitioners and young online volunteers will be available to answer all these questions and more.
Find the full report here!
Danijela Svircic, Karim Hallal Peche, Sara Martos and Adam Sebesta, "This time I'm Voting" ground game activists
Nicolas Le Polain, Concept & Design, DG COMM, European Parliament
(common presentation here)
EuroPCom Video Story: Voices from the ground (game)
The European Union is often accused of being too technical and too remote from the people. So, how difficult is it to effectively communicate technical policies to the citizens? Communication experts dealing with difficult topics share their communication dos and don’ts with participants in this workshop and present how to effectively communicate technical policies at the citizens’ level. Discover how to go from heavy topics to light communication!
Alexander Winterstein, Deputy Chief Spokesperson, European Commission @A_WintersteinEC
Matteo Maggiore, Director for Communication, European Investment Bank @matteomaggiore
Ilaria D'Auria, Communication and Project Manager, NEREUS @iaichka
Melanie Faithfull Kent, CEO Hill+Knowlton Strategies
Tony Lockett, Head of Unit Communications, European Research Council Executive Agency @TonyLbxl
Disinformation is one of the main challenges that both campaigners and electorates currently face during election campaigns. During the Brexit campaign, and especially during the preparations for elections in the United States, France and Italy, the influence of international networks spreading false information to steer the voters became apparent. At the same time, more and more organisations are forming to debunk fake news and ensure the transparency of the information used in political communication. This panel will give insights on what has been developed in this context and what lessons can be learned from recent election campaigns. Join this workshop and see how to face disinformation!
Alexandre Alaphilippe, Director of Studies, EU DisinfoLab @aalaphilippe
Marije Arentze, Education Coordinator, DROG @marijeea
Sam Jeffers, Founder, WhoTargetsMe @wrklsshrd
Liz Carolan, Founder, Transparent Referendum Initiative @LizCarolan
Ian Vollbracht, Joint Research Centre , European Commission @iwv1
EuroPCom video story: Disinformation and elections
If well done, videos are the eye-catching element on social media. Millions of users are reached and engaged every day with short and entertaining videos. But what needs to be taken into account when producing these short films? And how are they best used on the different platforms? This mini training session will offer a practical guide for the development and distribution of video content on social media and cover key content optimisation principles and best practices.
Christophe Chantraine, Ogilvy & Social Lab Belgium @christobaldo
This Ideas Lab will reflect on the evolution of targeting in contemporary communication, in an era of communities, big data and extreme market segmentation. The PERCEIVE team will present fresh data from an ongoing research study that investigates the extent to which citizens feel European and the variables that influence it. These results will be used by participants to work on “digital personas” to bring a relevance-based approach to EU communication strategies.
What comes to your mind when thinking about "Campaigning for Europe"? Are there more topics you would like to discuss? Themes that are not covered by the other sessions? For the first time this year, EuroPCom will provide an Open Space where the participants set the agenda. You’ll be able to join a group and discuss their topic or offer to share your knowledge with other participants. In the Open Space, it's your space and it’s all up to you! Sign up for this exciting experience and let your ideas run free!
Dimitri Lemaire, Director and Co-Founder, Inventio Group @dimilemaire
The incredible richness of the Eurobarometer database gives a wide spectrum of possibilities. Obviously, among other things, these data can be used to increase the effectiveness of campaign projects. What are the most recent public opinion trends? And how can they materialise into a vote? This workshop brings together experts with different professional backgrounds to understand how opinions become votes and to discuss the topic from an interdisciplinary perspective.
Sara Hobolt, Professor of Political Sciences, London School of Economics @sarahobolt
Stuart Hand, Director of Field Campaigns at Open Britain @stuartdhand
Philipp Schulmeister, Head of Public Opinion Monitoring Unit, European Parliament @pschulmeister
Audiences are traditionally more interested in what happens in their regions and cities rather than in far-away places. They also find familiar faces more credible than people they never came across. What are the challenges of celebrating "the local" in a pan-European campaign? How can local stories resonate across Europe? How to run a coherent and consistent campaign based on local stories? Participate in this workshop to discuss how proximity drives interest in campaigns!
Tina Zournatzi, Head of Strategic Communication, DG Communication, European Commission
Julien Clerckx, Strategic Director, Wide - The Strategic Societal Institute, Belgium
Simone Rudigier, Public Relations Officer, European Parliament, Austria
Brett Kobie, SVP and Director, EMEA Digital Public Affairs Lead, FleishmanHillard, Belgium
The European elections are just around the corner and the European political parties are energetically preparing their campaigns. At EuroPCom, they will share insights, discuss their strategies and guide us through their approaches to coordinating communication efforts with the national and regional levels. Attend this workshop to find out what to expect from the EU parties’ campaigns for May 2019 and – with a bit of luck – you’ll also get the latest information about this term’s lead candidates.
Utta Tuttlies, Head of Communications at S&D Group in the European Parliament @UTuttlies
Thomas Hermans, Board member Campaigns & Communication at D66, The Netherlands – liaising with the Alliance of Liberals and Democrats for Europe group (ALDE) in the European Parliament @Thom_her
Richard Milsom, Chief Executive, Alliance of Conservatives and Reformists in Europe (ACRE)
Günther Dauwen, Director, European Free Alliance (EFA) @GDauwen
Jennifer Baker, EU Policy Correspondent, Belgium
Citizens’ debates and consultations seem to be the new trend in politics as well as an attempt to ensure more bottom-up policy-making. But with their open format and variety of possible questions raised by the audience, ensuring a coherent structure can be especially challenging for the moderator. What are some tips and tricks for moderating these types of debates and for keeping a cool head? You will get answers in this mini training session so that you can support your organisation in organising their citizens’ dialogue right afterwards.
Dan Carbunaru, journalist and Director, Calea Europeană @caleaeuropeana
This Ideas Lab aims to discuss how to use local “heroes” as EU ambassadors at local and regional level. How can their reputation be leveraged to enhance the visibility of successful EU projects that work and that benefit the public in their daily life? As an example, firemen and rescue workers, highly respected and trusted in their communities, could improve the EU’s image by enhancing the visibility of the single emergency number 112 which saves lives. Which other projects could be used to demonstrate the added value of the EU to citizens? How could these local heroes be incentivised to become ambassadors for the European project?
Nils Bunjes, EDIC Stuttgart, Germany
Local heroes' website
The closing session will conclude the conference and sum up the insights from the different sessions. What will you take home from EuroPCom 2018? How will you be campaigning for Europe? Take part in this last session and share your experience of the conference!
With CoR Member Christophe Rouillon, Mayor of Coulaines @ch_rouillon
Moderated by Stephen Boucher, Managing Director of Fondation EURACTIV and founder of think tank DREAMOCRACY @StephenBoucher
These are the recommendations of EuroPCom 2018!
The EuroPCom Market Place is an interactive opportunity for participants to bring in their projects and ideas, to exchange experience and best practices with other participants and to learn from each other. Projects will be set up in three camps:
The Election camp will group projects related to the European elections.
The Citizens’ camp will present projects fostering local and regional communication and engagement at citizens’ level.
The Digital camp will showcase ideas and projects in the field of digital communication, in particular apps and online tools.
Here is a list of this year's projects: EuroPCom Market Place
The opening session of EuroPCom will take place in the European Parliament, kicking off the conference with inspiring stories and personal experiences on the topic of campaigning for Europe. The theme will be approached from the perspective of both the broad and strict senses of the term “campaigning”, and discussed from different angles, giving external views of how to ensure creativity and get people engaged in European projects. The debate will be enriched with contributions from experts from academia and input from the audience. Get inspired for the two days to come and share your view!
Find the full report here!
Sylvie Guillaume, Vice-President of the European Parliament @sylvieguillaume
Presentation of the first results of the Flash Eurobarometer 472: Public Opinion in the EU regions
Emmanuel Rivière, Chairman of the Centre Kantar sur le Future de l’Europe, France
Stephan Petermann, architect and leader of Eurolab at Forum On European Culture
(presentation here soon)
Soundous Boualam, Founder of @HumansoftheEU
Danijela Svircic, social media ambassador for the "This time I'm voting" campaign
Prof Dr Claes de Vreese, Professor of political communication at University of Amsterdam @claesdevreese
Dr Susana del Rio, Political Scientist and member of the Committee of Independent Experts of the European Commission in "Democracy in a supranational context, EU Communication, Citizens, Governance" @Su_delRio
Florence Ranson, Founder REDComms @RansonF
The EuroPCom Market Place is an interactive opportunity for participants to bring in their projects and ideas, to exchange experience and best practices with other participants and to learn from each other.
Here is the list of this year's projects: EuroPCom Market Place
And don't miss the EuroPCom Talks! Here are more information on the speakers.
Approaching Europe emotionally: European identity, or the tale of two Wiener schnitzel
Katharina Mooser, founder of MOSAIK @katharina_moser
Watch the video! (presentation here)
Free futuristic technologies to make the EU sexy again
Dan Sobovitz, Speechwriter and Digital Communication Specialist at European Commission @sobd
Watch the video! (article here)
Technology-driven campaigning, social media and the 2019 European Parliament elections
Anamaria Dutceac Segesten, Assistant Professor, European Studies at Lund University @anamariadutceac
Bad News: concrete solutions against disinformation
Ruurd Oosterwoud, founder of DROG @wijzijnDROG
Voter turnout is one of the greatest challenges of the European elections. Currently, the views of half of the European Union’s citizens are not represented in the European Parliament, as they abstain from voting. So when traditional political discourse and institutional arguments fail to inspire citizens to get out and vote, maybe it is time to look at things from a new angle. Our panelists will explore what motivations and triggers can be tapped into to encourage more people to take their right to vote more seriously.
Stephen Clark, Director for Liaison Offices of the European Parliament, DG Communication, European Parliament
Michael Bossetta, Political Scientist, University of Copenhagen @MichaelBossetta
Daina Ruduša, Advocacy and Programmes Officer, ILGA Europe @ILGAEurope
Laure Van Hauwaert, Managing Director EU Institutions, WPP @laurevh
Artificial intelligence is at the core of today’s digital targeted communication, not only in the private advertisement sector but also in political campaigning and in the preparation of elections. What are the recent developments, what conclusions can be drawn after the Cambridge Analytica affair, and does the introduction of the GDPR (General Data Protection Regulation) have consequences for targeted communication? AI and data experts, together with GDPR specialists, will discuss with the audience how artificial intelligence in communication has developed, what role data protection plays and how people’s privacy can be safeguarded in this context.
Paul Nemitz, Principal Adviser, European Commission, DG Justice and Consumers @PaulNemitz
Brendan Tobin, Head of Growth, Ecanvasser @BGTobin
Natalija Bitiukova, Human Rights Monitoring Institute @nbitiukova
Giuseppe Porcaro, Head of Communication at Bruegel and author
The future responsibility for safeguarding a strong Europe rests on the shoulders of the younger generations. But how can “Generation Z” be encouraged to stand up for a project that many of them may take for granted? In this workshop, speakers involved in several youth engagement projects will discuss with participants what can be done to mobilise young people and create a sense of belonging to and support for the EU. Enrich the debate with your ideas!
Sara Carrer, Senior Advisor, ThinkYoung; Senior Director Europe&Africa, Burson Cohn & Wolfe (BCW) @sara_carrer
Thomas da Luz Duque, Head of Digital, 20something
Lucia Laterza, Community manager, Manythink
Louis Durant, Road Trip Project participant
Maria Freitas, Policy Advisor, Foundation for European Progressive Studies @M_TellesFreitas
EuroPCom Video Story: Mobilising Generation Z
Woman power has proved itself to be a forceful theme for igniting social media debate and conversation across the globe. But can communication strategies targeted at women also be employed for politics? Findings from the last presidential elections in Austria, for example, show that it was thanks to 62% of female electorate that the far-right candidate was not elected. Given that women generally respond better to positive campaigning, how can communication strategies be developed to better reach and engage with this crucial target audience? Discuss with the session's panelists how women can save Europe!
Joanna Maycock, Secretary General, European Women’s Lobby (EWL) @JoannaMaycock
Indrė Vareikytė, Delegate of the Lithuanian Youth Council (LiJOT) and Member of the European Economic and Social Committee @indrevareikyte
Shirin Wheeler, Head of Unit, European Investment Bank @shirinwheelerEU
EuroPCom video story: How women can save Europe
This Ideas Lab aims to gather ideas for how to motivate young people to engage both with EU institutions and in political life in general, especially in view of the upcoming European elections. How can institutional and civil society resources be pooled and used to create synergies and allow for wider outreach? How can we understand the practical needs in the field and bring together different insights on the need to cure apathy?
Christina Altides and Laura Popa, Youth Outreach Unit, European Parliament
If you want to be involved in the networking process, you can contact firstname.lastname@example.org
How can we get local media to report on European issues? How do we raise the topic of cohesion policy? How can we reach new audiences, especially with regard to the upcoming European elections? Join this session to get answers to these questions, talk with regional TV journalists and learn about new storytelling techniques, especially engaging stakeholders on the ground.
Guillaume Kuster, Networking Manager, CIRCOM Regional @_gkuster
Next year’s European elections will represent a moment of truth for Europe. Brexit, populism and several national election results within and outside the EU have challenged the European idea, yet trust in the EU has cautiously reached its highest levels in recent months.
As traditional media are still a key channel for reaching out to a broad audience, part of the campaign strategy is involving journalists and determining how to make these elections attractive and, ultimately, perceived as European instead of 27 national rounds. Are the lead candidates the faces and voices we need? Or should the focus be on people’s daily lives? Is this enough, or should more be done to get the media involved in this crucial moment for the EU?
Nicola Frank, Head of European Affairs, European Broadcasting Union, Belgium
Andrej Matišák, journalist, Daily PRAVDA, Slovakia @matisaksk
Katjana Gattermann, assistant professor at the Amsterdam School of Communication Research (ASCoR) @KGattermann
Raffaella de Marte, Head of the Media Services Unit, European Parliament @raffa_brux
Citizens’ consultations seem to be the new trend in EU and national politics. But what role do they actually play and how can the results of these debates efficiently be translated into policies? Are they a useful tool to increase the democratic nature of a political system or just an attempt to improve the image of the organisers? The aim of this workshop is to bring together experts in the field of citizens’ consultations to openly discuss this new policy trend from different perspectives.
Find the full report here!
Joachim Ott, Head of Unit 'Citizens Dialogues', European Commission @joachim_ott
Regina Kothmayr, Head of Task Force of the 2018 Austrian Presidency in the Federal Chancellery
Gaëtane Ricard-Nihoul, Citizens' Consultations, Ministry for European Affairs, France
Dr. Anja Trebes, Federal Press Office, Citizens' Consultations, Germany
Claudia Chwalisz, leading work on future of democracy at Open Government Unit, OECD @ClaudiaChwalisz
Federico Guerrieri, #Cities4Europe campaign manager, Eurocities, @f_guerrieri
Jirí Buriánek, Secretary-General, European Committee of the Regions
The private sector consistently demonstrates more creativity and willingness to take risks in their visual communication than the public sector seems to dare. What can be done to improve the graphical strategies of public institutions? Where are the bottlenecks preventing them from taking the same creative approach that private companies do? Panelists from the institutions and private agencies will talk with the participants to find solutions for improving public institutions’ visual communications. Share your best practices and creative ideas to enhance the session!
Anca Scortariu, Head of Sector of Visual Communication, DG Communication, European Commission @AScortariu
Arlin Bagdat, Director general External Communication at Chancellerie du Premier Ministre @arlinbagdat
Yoeri Albrecht, curator of the Forum on European Culture and Director, De Balie
Susanne Weber, Head of Digital Communication, Austrian Presidency of the Council of the European Union @sanneweber
Daniela Vincenti, Spokesperson and Strategic Communication Adviser to the President, European Economic and Social Committee @VincentiDaniela
Twitter currently boasts around 330 million monthly active users. As a communicator, you are probably one of them. But how do you use Twitter to campaign? And how do you break down complex politics into bite-sized tweets, making what you write simple to understand? With the European elections on the horizon, how is Twitter going to be used during the election campaigns? Join this mini training to get answers to all of these questions and more and improve your Twitter skills with practical exercises. Make sure you bring along your laptop, tablet or smartphone - you will need it!
Jon Worth, political blogger, journalist and trainer at ClearEurope @jonworth
EuroPCom video story: How to use social media to make politics great again
There are over 40 decentralised EU agencies located across the Member States, working on topics that matter to Europe and the wider world. Their expertise spans many areas of life, including security, health, education, the environment and innovation. Some EU agencies feel that they could play a bigger role than they currently do in promoting the European project at large and bringing the EU closer to its citizens by leveraging their local networks as multipliers. They are keen to explore this idea and build concrete partnerships and joint projects with the participants.
Find the full report here!
Katja Rosenbohm, Head of Communication, European Environment Agency (EEA), Denmark
Alastair Macphail, Head of Communication, European Training Foundation (ETF), Italy
Kathryn Robertson, Head of sector, Media relations and marketing, Communication unit, European Monitoring Centre for Drugs and Drug Addiction (EMCDDA), Portugal
Marie-Christine Ashby, MCIPR, CIPR Accredited PR Practitioner, Principal Communications Manager, Communication unit, European Monitoring Centre for Drugs and Drug Addiction (EMCDDA), Lisbon
EU Agencies slideshow