Reversing global warming by mitigating and adapting to the climate change is having worldwide impact and requires a drastic and massive social and economic transformation across the planet. The active engagement of all political, economic and social actors is needed to transform to sustainable modes of economic development and lifestyles in both developed and developing countries. How do we move from awareness raising to actual engagement? What communication techniques, strategies and campaigns have proofed to be effective in behavioural change and in boosting citizens, public authorities and businesses engagement in climate action? This session provided concrete examples of communication campaigns, hands-on techniques and approaches that have succeeded in effectively boosting citizens, business or public authorities' engagement in delivering climate action.
Simultaneous interpretation is available in English, French and German.