Programme 

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​EuroPCom is the key annual meeting for experts in the field of public communication. The conference is jointly organised by the EU institutions on 8-9 November 2021 and it will be a fully digital event.

In a packed one-and-a-half day programme, communication experts from different sectors will help members of the EuroPCom community to reflect on the major issues around the three key conference themes: Democracy, Green Deal and Digitalisation.

Registered participants will have the oportunity to enjoy The Eur​oPCom marketplace – the venue with online "stands" from a wide range of institutions and organisations with exciting projects and stories to share and to network with them.

  • Greentheme logo 
    Democracy:
    Discussions will focus on local, regional & national government communication and how it relates to the state of democracy across the EU. The drastic changes in everyday life over the last 18 months have led to equally significant shifts in information dissemination and debates over how to regulate and respond to new media landscapes. Which lessons can be learnt and what should post-pandemic communication look like? What is the future of society-wide public information campaigns?
  • Digital theme logo 
    Green Deal:
    Discussions​ will explore the various communication dimensions of the European Green Deal: a holistic endeavour aspiring to mobilise citizens, regions and nations. Given that reducing climate change requires significant behaviour change, how can communicators help shift hearts and minds? Do climate goal shortfalls of the last decade suggest a total rethink is needed for communicating the Green Deal of the coming decade? What has the pandemic taught us about the nature of change?​
  • Citizens theme logo 
    Digitalisation:

    Discussion will focus on the impact of digit​alisation on communication. How has digitalisation already changed professional and personal communication practices? What are the trends in human interaction and what can we expect in the future? What are the risks and opportunities of digital communication and what does the shift towards digital space leave behind? What are the post-pandemic trends in digital communication and how are the main actors in the field adapting?

 
10:00 - 10:30
Good Morning, EuroPCom 2021

​Grab a cup of your favourite coffee or tea and start your day with this informal introduction to EuroPCom 2021!

 
 
10:30 - 12:00
Opening session: Changing communication - communicating change

A high-level panel of experts in the three conference themes of Democracy, Green deal and Digitalisation, share their thoughts and ideas on communicating in the time of changes, and answer your questions.

Simultaneous interpretation will be available in English, French, German, Italian, Spanish and Polish.
 
 
12:15 - 13:15
EuroPCom Talks

​Three inspiring and very experienced communicators in the conference themes of Democracy, Green Deal and Digitalisation, share their views on their specialist theme.

 
 
13:15 - 13:30
Networking carousel

Time to chat with other participants, to have a quick visit of the Virtual Market Place or simply to take a screen break!

 
 
13:30 - 14:15
Eat and meet on the EuroPCom marketplace!

​Time to relax, grab some lunch, and meet old and new friends in the EuroPCom 2021 marketplace. Plus chat with the many different projects and organisations which will be exhibiting there.

 
 
14:15 - 15:45
Workshops

Follow the exchange between the panelists and seize the chance to fire your questions at them!

 
 
15:45 - 16:00
Networking carousel

Time to chat with other participants, to have a quick visit of the Virtual Market Place or simply to take a screen break!​

 
 
16:00 - 17:30
Ideas Labs - time to experiment

​Deep dive into your selected theme to actively work online with other participants! Get prepared to share your ideas and experiences with the other members of the Lab!

The Ideas Labs will be very collaborative and participatory workshops, best suited for people who are willing to work together in small, facilitated groups to exchange their ideas and views with other participants. Due to the participatory nature of the labs the number of participants in each Ideas Lab will be limited. Registrations for a particular Lab may be closed when sufficient people have indicated they wish to join it.

 
 
14:30 - 17:30
CIRCOM training

The saying goes "To defeat your enemy, you must know them". One can feel overwhelmed with the spread of fake news, troll farms, suspicions of foreign influence on domestic elections. Authors of fake news are little known, even though concurrent efforts are made to find them. But they can be tracked down, using open source intelligence (OSINT) techniques. In this workshop for journalists, organised by the European association of regional public TVs CIRCOM with the CoR, participants will discover how to take advantage of their journalistic skills and boost them thanks to clever tools and techniques to lead investigations online.

Workshop reserved for journalists.

 
 
17:30 - 18:00
Wrap-up of the day / Networking carousel

​Let´s stay for a while and go over the highlights of the day!​ / Time to chat with other participants.

 
 
10:00 - 18:00
Marketplace

​The EuroPCom marketplace is where participants can visit online "stands" from a wide range of governmental, non-governmental and private-sector organisations. Participants can view the exhibitors' materials and videos, as well as chat and arrange meetings with them. This year, the EuroPCom marketplace is an integral part of the EuroPCom digital platform.

 
 
08:45 - 09:00
New day - new beginning

​Recap on Day 1 and intro to Day 2

 
 
09:00 - 10:30
Workshops

​Follow the exchange between the panelists and seize the chance to fire your questions at them!

 
 
10:30 - 10:45
Networking carousel

​Time to chat with other participants, to have a quick visit of the Virtual Market Place or simply to take a screen break!​

 
 
10:45 - 12:15
Ideas Labs - time to experiment

​Deep dive into your selected theme to actively work online with other participants! Get prepared to share your ideas and experiences with the other members of the Lab!

The Ideas Labs will be very collaborative and participatory workshops, best suited for people who are willing to work together in small, facilitated groups to exchange their ideas and views with other participants. Due to the participatory nature of the labs the number of participants in each Ideas Lab will be limited. Registrations for a particular Lab may be closed when sufficient people have indicated they wish to join it.

 
 
12:15 - 12:30
Networking carousel

​Time to chat with other participants, to have a quick visit of the Virtual Market Place or simply to take a screen break!​

 
 
12:30 - 13:30
Closing session - Ask your questions!
​Challenge the EU communication VIPs!

Simultaneous interpretation will be available in English, French and German.


 
 
13:30 - 14:00
Goodbye and see you next year! / Networking carousel
Time to say goodbye, thank you for participating and give you a taste of what´s in store for EuroPCom 2022. / Time to chat with other participants.​
 
 
08:45 - 18:00
Marketplace

​​The EuroPCom marketplace is where participants can visit online "stands" from a wide range of governmental, non-governmental and private-sector organisations. Participants can view the exhibitors' materials and videos, as well as chat and arrange meetings with them. This year, the EuroPCom marketplace is an integral part of the EuroPCom digital platform.