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What works in CoR communication?  

Early December, the final evaluation of the CoR's Communication Strategy 2015-2020 was published. Carried out by an external contractor, the works consisted of an online survey (350 replies), structured interviews (25) and a cost-efficiency analysis of the tools and channels employed. Most relevant findings can be summarised as follows:

  • The overall quality of CoR communication mostly meets audience needs and is effective because survey responses show that high awareness of CoR communication.
  • Stakeholders' awareness of the CoR's communication campaigns has increased among key target groups of the CoR, but there is still room for improvement.
  • Annual communication plans should more precisely define which messages and content should be directed towards each target groups – local and regional authorities and EU institutions.
  • The potential reach of tools and channels is relatively high for the costs incurred.

The full report is available here​, a summary can be found here