EuroPCom 2017

EuroPCom 2017: 8th European Public Communication Conference

Brussels, 9 and 10 November 2017 - Web streaming page



Agenda


Day

Timing

Title

Room

09-11-2017

10:30-12:30

[1] Opening Session

EP

09-11-2017

14:30-16:00

[2] Political campaigning - how and where is the battle won?

JDE 62

09-11-2017

14:30-16:00

[3] Employee advocacy – engaging your staff as ambassadors

JDE 51

09-11-2017

14:30-16:00

[4] The Age of Big Data: data mining and communication

JDE 52

09-11-2017

14:30-16:00

[5] How to produce videos with a smartphone not webstreamed

JDE 53

09-11-2017

16:30-18:00

[7] Raising emotional engagement with Europe: a love story of grassroots initiatives not webstreamed

JDE 53

09-11-2017

16:30-18:00

[8] Know your target: behavioural insights and audience perspectives JDE 52

09-11-2017

16:30-18:00

[9] Where is social media headed? The biggest trends to watch out for JDE 62

09-11-2017

16:30-18:00

[10] Engaging citizens in a debate on Europe: local dialogues "Reflecting on Europe" JDE 51

Day

Timing

Title

Room

10-11-2017

9:15-10:45

[12] Tackling populism and Euroscepticism at local level JDE51

10-11-2017

9:15-10:45

[13] Who earns the trust of citizens and why: key findings of global studies JDE 52

10-11-2017

9:15-10:45

[14] Media literacy in the post-truth era – surviving in the world of fake news and misinformation JDE 62

10-11-2017

9:15-10:45

[15] Ten pitfalls to avoid when moderating debates not webstreamed

JDE 53

10-11-2017

11:15-12:45

[17] Communicating Europe - the role and impact of public service broadcasters JDE51

10-11-2017

11:15-12:45

[18] Drivers of engagement: participatory – communicative projects and concepts  We apologize, the VOD of this workshop is not available due to technical reasons

JDE 52

10-11-2017

11:15-12:45

[19] Review of EU institutional communication

JDE 62

10-11-2017

11:15-12:45

[20] The rise of MADCOMs not webstreamed

JDE 53

10-11-2017

13:15-14:00

[22] Closing session

JDE62

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Find out more about EuroPCom 2017



Opening session (European Parliament - Hemicycle)

The opening session of EuroPCom will take place in the European Parliament. High-level speakers representing each of the partner institutions will be invited to take part in an introductory debate and to share their personal experience of engaging citizens in a dialogue on European issues. This will be followed by an inspirational keynote speech on the EU and its communication challenges and opportunities. The audience will be given the opportunity to reflect further on this topic in the Q&A session. The opening session will conclude with the EuroPCom Public Communications Award ceremony.

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Room JDE 51

09/11 - 14:30-16:00 Employee advocacy – engaging your staff as ambassadors

Is your organisation doing everything it can to harness the communication potential of employees? In today’s era of declining trust, many businesses and institutions are finding that staff count amongst their most authentic and credible ambassadors. Tapping into employees’ networks can considerably extend the reach of communication actions (more than tenfold, according to some estimates). In addition to the organizational benefits, employee advocacy programmes provide great opportunities for engagement, motivation and personal development. This workshop will look at several examples of successful programmes in both the online and offline worlds.

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09/11 - 16:30-18:00 Engaging citizens in a debate on Europe: local dialogues "Reflecting on Europe"

In an effort to bring the EU agenda closer to local communities, the European Committee of the Regions launched the "Reflecting on Europe" initiative as a platform for engaging citizens in their home towns and regions in the ongoing discussion on the future of the EU. To this effect, the CoR is organising 135 citizens' debates and gathering feedback via an online survey. This session will focus on sharing, reviewing and debating the experiences of local and regional organisers, local politicians and other EU institutions holding similar events. Join us in exploring effective approaches to dialogue on Europe with the public at large.

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10/11 - 9:15-10:45 Tackling populism and Euroscepticism at local level

More than ever, the EU of today is facing polarization, the rise of anti-establishment movements and the erosion of confidence in the Union. Accelerated by the euro-zone and migration crises, populism and Euroscepticism are gaining momentum across many countries. Amid disillusionment with and growing mistrust in the institutions, Europe needs to find a meaningful way to challenge populist voices and dilute Eurosceptic sentiments by engaging citizens in the European project. Clearly, this cannot be done in Brussels - real change is locally driven. This workshop will share concrete experiences of such local approaches.

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10/11 - 11:15-12:45 Communicating Europe - the role and impact of public service broadcasters

European public service broadcasters operate in a rapidly changing environment, confronted by the emergence of new digital business modelas and platforms that are particularly attractive for younger viewers. Nevertheless, in most countries across Europe, public broadcasters are still the key source of information that people turn to for news about the European Union. The aim of this workshop is to share successful and EuroPCom 2017 [Re]shaping European dialogues – 5 – less-successful experiences of public broadcasters in this context, with a view to understanding how they select news about Europe, what stories are considered important to present and discuss, and what kind of feedback they receive from their audience.

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Room JDE 52

09/11 - 14:30-16:00 The Age of Big Data: data mining and communication

As data becomes more ubiquitous and easy to collect, including via social media, we are faced with a "tsunami" of potential data points. With the explosion of Big Data, the key is to take advantage of innovative opportunities to put raw data to use in actionable ways. This is where data mining, the automated extraction of hidden predictive information from large datasets, comes to play as a powerful aid to predict trends and behaviours, allowing for knowledge-driven decisions on engaging audiences across channels. This session will explore the potential of data mining for optimizing communication and will dig deeper into the many ways data mining can have an impact.

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09/11 - 16:30-18:00 Know your target: behavioural insights and audience perspectives

Understanding your audience is vital when it comes to communicating your project. More often than not, however, public institutions continue to focus on what they want to say and how they want to say it. They rarely stop to consider what the audience wants to hear or how they want the message delivered. By adding behavioural insights and audience perspectives to the communication toolkit, public communicators can gain valuable insights into more engaging and effective communications that drive change and help cut through the noise. Join this workshop to learn more about how reach across the chaos and establish effective communication with your audience.

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10/11 - 9:15-10:45 Who earns the trust of citizens and why: key findings of global studies

The latest research clearly shows that trust is in crisis in Europe and around the world. The general population's trust in government, media, business and NGOs has declined sharply, turning peoples' hopes into fears. This tendency can also be seen in the considerable gap between perceptions and reality – people tend to overestimate what they worry about. Such tensions in society mean that public communicators need to step outside their traditional top-down roles and find a new, more participatory operating model. This session will present the key findings from global studies and offer recommendations for making communication functions more future-proof.

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Room JDE 62

09/11 - 14:30-16:00 Political campaigning - how and where is the battle won?

2017 has borne witness to a series of critical elections across Europe and beyond, where conventional political wisdom that domestic political campaigns are centred almost exclusively on local rather than European or even global themes no longer applies. In these turbulent times, campaign teams have been working hard to identify the right mix of communication messages and channels, as well as capitalising on digital progress and get-out-the-vote strategies, in order to have the greatest impact on voters' choices. Many people say that democracy works best when no vote is taken for granted, but how and where is the battle won?

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09/11 - 16:30-18:00 Where is social media headed? The biggest trends to watch out for

The social media landscape moves quickly. The mobile transformation is almost complete. Along with mobile, video is the present and future king, with a sharp rise in live video content that makes users feel like they are a genuine part of the experience. Virtual reality and augmented reality are making their presence felt. The shift towards more interactive, inspirational and emotionally engaging content is evident. Meanwhile, social media, once a playground for the young, has been colonised by an older demographic. Paid amplification is becoming standard, platforms are introducing integrated bots, and users are having doubts about their privacy and security. Anticipating future trends is vital for the proper allocation of resources and the development of an integrated communications approach. So where is social media headed?

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10/11 - 9:15-10:45 Media literacy in the post-truth era – surviving in the world of fake news and misinformation

Media literacy is the doorway to meaningful participation in our media-driven societies. When we swim in a sea of information every day, we need to be able to discriminate between relevant and obsolete information, between true and false news, advertising or just plain fiction. Against the backdrop of current political and societal developments in Europe, having the capacity to access, critically understand and interact with the media, has never been as important as it is now. So how do we survive in a world of fake news and misinformation? And what can be done to encourage better media literacy?

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10/11 - 11:15-12:45 Review of EU institutional communication

Over the past few years, EU institutions have invested a considerable amount of effort in improving communicating Europe. A new approach to corporate communication was launched by the Commission in 2017, communicating directly to citizens along three narratives: EU delivers, EU empowers and EU protects. The Parliament developed a new all-encompassing consistent communication strategy. Significant attention and resources have been directed at social media activity by all EU institutions, while working together on further cooperation and streamlining of communication activities. This panel will discuss the efforts made so far and invite the audience for a constructive scrutiny.

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10/11 - 13:15-14:00 Closing session

The closing session at the end of the conference will gather together the results of the ideas labs, presented by the lab leaders. These will be discussed with the audience and ideas lab facilitators. The debate will also aim to discuss how we can identify effective ways to engage citizens in the European project and in public affairs more generally, and establish active channels for two-way communication through listening, conversation and implementation of any feedback received.

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