acknowledges the limited scope of the promotion measures applied to date outside the EU, and consequently urges the Commission to look at ways of recalibrating them, since the EU's lead in exporting agri-food products must be successfully maintained;
agrees with the Commission on the need to strengthen local markets;
considers that promotion of the European Food Model is not compatible with the use of genetically modified organisms and that there should be no place for policies promoting GMO-based products;
advocates stepping up information on the health benefits of eating healthy and balanced food;
would support initiatives for the extension of compulsory labelling of place of farming on produce;
considers it vital to have specific information and promotion tools that are more effective than the present ones, ensuring a rapid response to crises so as to regain the confidence of consumers and transmit this confidence to producers;
believes that the choice of programmes should not be made exclusively at European level and calls for the regions to be involved in the selection processes and for them to drive proposals, given their knowledge of local players and markets and, in particular, of small-scale production;
is of the view that when negotiating international agreements, the Commission must take heed of the interests of European agri-food producers;
believes that, in order to ensure greater effectiveness, the promotion measures introduced directly by the Commission should be better coordinated with those implemented by producers via multi-annual programmes;
considers that it should be possible for any product from the EU, with the exception of tobacco and spirit drinks, to be covered by the promotion system, although it believes that priority should be given to measures for products that contribute to a healthy, balanced diet and to those for other products that have differentiated quality indications linking them geographically to Europe.
La proposition de règlement du Parlement européen et du Conseil relatif à des actions d'information et de promotion en faveur des produits agricoles sur le marché intérieur et dans les pays tiers adoptée par la Commission européenne le 21 novembre 2013 est conforme à plusieurs demande du CdR notamment sur :
L'augmentation du budget pour la promotion
La création de nouveaux outils de promotion pour réagir en cas de crise
L'ouverture du le champ d'application des mesures avec :
• La possibilité encadrée de mention de l'origine et des marques des produits
• Un élargissement des bénéficiaires aux organisations de producteurs
• Un élargissement aux produits agro-alimentaires transformés déjà éligibles aux systèmes européens de qualité
Malheureusement toutes les demandes du CdR n'ont pas été prise en compte dans la proposition de règlement à ce stade mais seront probablement réitérées dans l'avis du CdR sur ces propositions en cours d'élaboration .
THE COMMITTEE OF THE REGIONS
acknowledges the limited scope of the promotion measures applied to date outside the EU, and consequently urges the Commission to look at ways of recalibrating them, since the EU's lead in exporting agri-food products must be successfully maintained;
agrees with the Commission on the need to strengthen local markets;
considers that promotion of the European Food Model is not compatible with the use of genetically modified organisms and that there should be no place for policies promoting GMO-based products;
advocates stepping up information on the health benefits of eating healthy and balanced food;
would support initiatives for the extension of compulsory labelling of place of farming on produce;
considers it vital to have specific information and promotion tools that are more effective than the present ones, ensuring a rapid response to crises so as to regain the confidence of consumers and transmit this confidence to producers;
believes that the choice of programmes should not be made exclusively at European level and calls for the regions to be involved in the selection processes and for them to drive proposals, given their knowledge of local players and markets and, in particular, of small-scale production;
is of the view that when negotiating international agreements, the Commission must take heed of the interests of European agri-food producers;
believes that, in order to ensure greater effectiveness, the promotion measures introduced directly by the Commission should be better coordinated with those implemented by producers via multi-annual programmes;
considers that it should be possible for any product from the EU, with the exception of tobacco and spirit drinks, to be covered by the promotion system, although it believes that priority should be given to measures for products that contribute to a healthy, balanced diet and to those for other products that have differentiated quality indications linking them geographically to Europe.