EuroPCom 2017: 8th European Public Communication Conference



EuroPCom, the European Public Communication Conference, is the annual meeting point for communication managers and senior experts from local, regional, national and European authorities. During this two day event, public communication professionals gather together to discuss how to improve public communication and raise awareness of the EU policies.
 
The conference is organised by the European Committee of the Regions, in close cooperation with the European Parliament, the Council of the EU, the European Commission and the European Economic and Social Committee.
 
The 8th edition of EuroPCom was held on Thursday 9 and Friday 10 November 2017. Around more than 1000 EU communication professionals attended the event.
 
The European Public Communication Award aims to showcase the best practices and to promote professional EU communication at all levels of governance. The fifth Award was given at opening session of the conference to Province of Antwerp for the campaign "Pop Up Europe". In addition, Special Prize 2017 gave recognition to an innovative communication project that aims to boost citizen engagement tor the EU. It was awarded to the "WhyEurope" project. 
 
Find the recorded videos of the sessions that were webstreamed here.  

Opening session keynote speech by Anthony Luzzatto Gardner available here​.

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Conference material and presentations are availalbe here​

Photo gallery of EuroPCom 2017. 

Download the conference programme brochure​.

Useful links: 
 
PROGRAMME
Thursday 9 November
    • 10:30-12:30
      Opening session (1) - Hemicycle, EP
    • 12:45-14:15
      Networking Lunch - Atria 5 & 6
    • 14:30-16:00
      Political campaigning - how and where is the battle won? (2) - JDE 62
    • Employee advocacy – engaging your staff as ambassadors (3) - JDE 51
    • ​The Age of Big Data: data mining and communication (4) - JDE 52
    • How to produce videos with a smartphone (5) - JDE 53
    • Interactive Cities: the use of social media and digital tools (6) - Atrium 5
    • 16:30-18:00
      Raising emotional engagement with Europe: a love story of grassroots initiatives (7) - JDE 53
    • Know your target: behavioural insights and audience perspectives (8) - JDE 52
    • Where is social media headed? The biggest trends to watch out for (9) - JDE 62
    • Engaging citizens in a debate on Europe: local dialogues "Reflecting on Europe" (10) - JDE 51
    • Catalogue of good practice for communicating with young people (11) - Atrium 5
    • 18:00-19:30
      Networking Reception - Atria 5 & 6
Friday 10 November
    • 09:15-10:45
      Tackling populism and Euroscepticism at local level (12) - JDE 51
    • Who earns the trust of citizens and why: key findings of global studies (13) - JDE 52
    • Media literacy in the post-truth era – surviving in a world of fake news and misinformation (14) - JDE 62
    • Ten pitfalls to avoid when moderating debates (15) - JDE 53
    • From audience to partner: exploring innovative engagement approaches to boosting policy effectiveness (16) - Atrium 5
    • 11:15-12:45
      Communicating Europe – the role and impact of public service broadcasters (17) - JDE 51
    • Drivers of engagement: participatory – communicative projects and concepts (18) - JDE 52
    • Review of EU institutional communication (19) - JDE 62
    • The rise of MADCOMs (20) - JDE 53
    • Storytelling: a tool for reaching other filter bubbles? (21) - Atrium 5
    • 13:15-14:00
      Closing session (22) - JDE 62
    • 14:00-15:00
      Networking Lunch - Atria 5 & 6