EU working for you: first results of a corporate communication campaign

22/01/2015   13:00-14:30| JDE 51
Campaign image "EU working for you"
Lunchtime briefing, Committee of the Regions, Jacques Delors building (room JDE 51), rue Belliard 101, 1040 Brussels
Speaker: Béla Dajka, European Commission, DG Communication. Comments by Aleyda Hernandez Laviades, European Parliament, DG Communication.
Between July 2014 and February 2015, the European Commission's DG for Communication has been testing a corporate communication campaign "EU working for you" targeted at a large public in Spain, Germany, Poland, Finland, Portugal and Latvia. The campaign aims at showing results of EU funds, programmes and policies by using TV, print and digital advertising.
During this lunchtime briefing, the campaign as well as first results of its evaluation will be presented and discussed. The meeting will be web streamed live.
The lunchtime briefing will be followed by a short brainstorm session with (a part of) the audience on the next EuroPCom conference: what are their suggestions for themes and topics, workshop formats, networking opportunities, etc

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Organizer: CoR Events Unit
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