The European Public Communication Award aims to showcase the best practices and to promote professional EU communication at all levels of governance.
In total, 17 applications were received for the award, coming from eight different countries. The fourth award was presented during 2016 EuroPCom conference to three outstanding communication campaigns from Poland, Italy and France. Congratulations to the award winners!
First prize: "European Funds Open Days 2016", Ministry of Economic Development in PolandThis ambitious Polish nation-wide project allowed participants over three days to see, feel and touch the effects that the EU funds have on their daily lives. The events, to which almost 900 EU funding beneficiaries participated, attracted 225,000 visitors, while the TV and radio spots linked to the events reached more than 12 million people in Poland.
Second prize: "Lost in Sardinia", Autonomous Region of Sardinia, ItalyThis web series of 25 episodes shows in an interesting and humorous way how EU funds are used to help the rural economy of Sardinia and what are the achievements of the for the local people. Its uniqueness is in particular in its innovative script appealing to young people, and the ability of producers to truly engage the local farmer community in its creation.
Third prize: "In Brittany, Europe invests in your daily life", Regional Council of Brittany, FranceThis project strives to debunk the myths portraying the EU as highly bureaucratic and money spending by showing how the everyday life of normal people is improved by an EU funding intervention. The success of the campaign is that it is straightforward and easily understandable. The two videos of the campaign on transport and agriculture were shown with an impressive reach in cinemas, regional TV, and web portal.